{"id":2435,"date":"2023-03-21T22:24:00","date_gmt":"2023-03-21T20:24:00","guid":{"rendered":"https:\/\/aram.ionutbuha.com\/?p=2435"},"modified":"2023-07-27T18:17:15","modified_gmt":"2023-07-27T16:17:15","slug":"transformarea-esg-a-companiilor-din-romania-principalele-nevoi-analizate-la-masa-rotunda-bcr-stabilirea-si-masurarea-indicatorilor-esg","status":"publish","type":"post","link":"https:\/\/aram.org.ro\/en\/transformarea-esg-a-companiilor-din-romania-principalele-nevoi-analizate-la-masa-rotunda-bcr-stabilirea-si-masurarea-indicatorilor-esg\/","title":{"rendered":"The ESG transformation of Romanian companies, analyzed during the BCR round table on \"Establishing and measuring ESG indicators\""},"content":{"rendered":"

Bucure\u0219ti, 21 martie 2023.<\/strong>\u00a0<\/strong>Raportarea ESG devine tot mai important\u0103 pentru companii \u0219i este un proces care poate genera o revolu\u021bie a sustenabilit\u0103\u021bii egal\u0103 ca profunzime cu revolu\u021bia digital\u0103. Rom\u00e2nia are resursele necesare pentru aceast\u0103 revolu\u021bie, iar sectorul bancar este un motor puternic al transform\u0103rii, prin condi\u021bion\u0103rile climatice care \u00eenso\u021besc finan\u021b\u0103rile oferite. Este \u00eens\u0103 nevoie de\u00a0politici publice, educa\u021bie \u0219i standarde clare pentru a sus\u021bine \u0219i accelera aceast\u0103 transformare<\/strong>, astfel \u00eenc\u00e2t s\u0103 beneficiem de oportunit\u0103\u021bile pe care ea le aduce pentru dezvoltarea economic\u0103 a \u021b\u0103rii.<\/p>\n\n\n\n

Acestea au fost principalele concluzii ale mesei rotunde \u201cStabilirea \u0219i m\u0103surarea indicatorilor ESG\u201d\u00a0organizate de BCR \u00een parteneriat cu Asocia\u021bia Ecoteca \u0219i Academia de Studii Economice din Bucure\u0219ti\u00a0<\/strong>pe 16 martie.\u00a0<\/p>\n\n\n\n

\n

\u201cRevolu\u021bia sustenabilit\u0103\u021bii reprezint\u0103 o oportunitate pentru \u021bara noastr\u0103. De la reducerea risipei sau crearea unor noi locuri de munc\u0103 la impact de mediu \u0219i social pozitiv, tranzi\u021bia spre noi modele de business sustenabile poate asigura un viitor mai bun pentru Rom\u00e2nia, \u0219i este o schimbare care va fi tradus\u0103 \u00een angajamente financiare de volume semnificative. La BCR, angajamentul nostru fa\u021b\u0103 de principiile ESG \u00eenseamn\u0103 at\u00e2t integrarea acestora \u00een procesele noastre de business, c\u00e2t \u0219i \u00een rela\u021bia cu clien\u021bii \u0219i partenerii, prin sprijin \u0219i produse de finan\u021bare verzi care sus\u021bin transformarea sustenabil\u0103 a companiilor locale. Ne bucur\u0103m s\u0103 \u00eencuraj\u0103m mai departe aceast\u0103 revolu\u021bie, at\u00e2t prin oferta noastr\u0103, c\u00e2t \u0219i prin ini\u021biative precum aceste mese rotunde, prin care urm\u0103rim nevoile generate de transformarea ESG, pentru a le putea r\u0103spunde \u00eempreun\u0103.\u201d<\/em>\u00a0a declarat\u00a0Ionu\u021b Stanimir<\/strong>, Director de Marketing \u0219i Comunicare, BCR.<\/p>\n<\/blockquote>\n\n\n\n

\u00cen cadrul mesei rotunde, reprezentan\u021bi din mediul privat, institu\u021bii publice, mediul universitar \u0219i ONG au analizat contextul actual privind stabilirea \u0219i m\u0103surarea indicatorilor ESG (factori de mediu, sociali \u0219i guvernan\u021b\u0103), precum \u0219i principalele elemente necesare pentru a asigura transformarea sustenabil\u0103 a companiilor din Rom\u00e2nia.<\/p>\n\n\n\n

\n

\u201cColaborarea \u00eentre mediul universitar \u0219i cel de business poate reprezenta cheia succesului \u00een formarea unor profesioni\u0219ti preg\u0103ti\u021bi s\u0103 integreze principiile ESG \u00een activitatea lor \u0219i a companiilor lor, \u0219i ne bucur\u0103m c\u0103 exist\u0103 deschidere pentru astfel de colabor\u0103ri. Un exemplu este chiar programul de masterat \u201cDezvoltarea durabil\u0103 a afacerilor \u0219i a organiza\u021biilor economice\u201d oferit de ASE, dezvoltat cu sprijinul companiilor, astfel \u00eenc\u00e2t curriculumul s\u0103 serveasc\u0103 nevoilor pie\u021bei pentru viitori angaja\u021bi, \u0219i care se bucur\u0103 de succes. \u00cen plus, pentru a sus\u021bine tranzi\u021bia companiilor spre noi practici sustenabile, credem c\u0103 este important\u0103 \u0219i elaborarea unui ghid care s\u0103 cuprind\u0103 informa\u021bii despre indicatorii ESG.<\/em>\u201c a declarat\u00a0Conf. Univ. Dr. Cristian Teodor<\/strong>, membru coordonator al programului de masterat Dezvoltarea Durabil\u0103 a Afacerilor \u0219i Organiza\u021biilor Economice din cadrul ASE.\u00a0<\/p>\n<\/blockquote>\n\n\n\n

\n

\u201eCa multe discu\u021bii pe subiecte foarte tinere, \u0219i discu\u021bia despre ESG \u0219i sustenabilitate r\u0103m\u00e2ne, de multe ori, \u00een zone specializate. Credem \u00eens\u0103 c\u0103 este important ca ea s\u0103 devin\u0103 mai accesibil\u0103 antreprenorilor, \u0219i tocmai de aceea ne bucur\u0103m s\u0103 putem face o analiz\u0103 a contextului al\u0103turi de actori at\u00e2t din mediul de business \u0219i ONG, c\u00e2t \u0219i din mediul educa\u021bional \u0219i din institu\u021bii publice. Transformarea ESG este una sistemic\u0103, \u0219i este important ca ea s\u0103 fie \u00een\u021beleas\u0103 \u0219i integrat\u0103 de to\u021bi actorii. Avem nevoie de educa\u021bie, de exemple de bune practici, procese \u0219i benchmark-uri clare pentru a putea sprijini aceast\u0103 transformare.\u201d<\/em>\u00a0a ad\u0103ugat\u00a0Raul Pop<\/strong>, Director de Programe al Asocia\u021biei ECOTECA.<\/p>\n<\/blockquote>\n\n\n\n

Educa\u021bia, necesar\u0103 pentru a \u00een\u021belege ESG \u0219i pentru a forma speciali\u0219tii<\/strong><\/p>\n\n\n\n

Nevoia de educa\u021bie \u00een domeniul ESG este fundamental\u0103 pentru a asigura tranzi\u021bia spre noi modele de business care s\u0103 integreze aceste standarde. Este \u00eenc\u0103 un subiect nou,\u00a0iar at\u00e2t companiile mari, dar mai ales IMM-urile<\/strong>\u00a0din Rom\u00e2nia au nevoie s\u0103 \u00een\u021beleag\u0103 sustenabilitatea<\/strong>, cum o pot integra \u0219i cum o pot m\u0103sura, prin programe de informare \u0219i exemple de bune practici locale.<\/p>\n\n\n\n

\u00cen plus, este nevoie de programe de educa\u021bie care s\u0103\u00a0sus\u021bin\u0103 formarea unor noi genera\u021bii de speciali\u0219ti<\/strong>\u00a0preg\u0103ti\u021bi s\u0103 integreze principiile ESG \u00een activitatea companiilor. Aceast\u0103 \u00eenv\u0103\u021bare se poate face at\u00e2t \u00een cadrul companiilor, dar este necesar \u0219i un cadru formal, prin cursuri \u0219i specializ\u0103ri orientate c\u0103tre joburile viitorului.<\/p>\n\n\n\n

Standarde \u0219i metodologii clare de raportare<\/strong><\/p>\n\n\n\n

Exist\u0103 \u00eenc\u0103\u00a0disparit\u0103\u021bi mari \u00een ceea ce prive\u0219te raportarea ESG<\/strong>\u00a0sau de sustenabilitate a companiilor din Rom\u00e2nia. Sunt companii care nu au aceast\u0103 raportare, iar \u00een r\u00e2ndul celor are o au, exist\u0103 diferen\u021be mari la nivelul complexit\u0103\u021bii \u0219i relevan\u021bei sale. Pe l\u00e2ng\u0103 riscul de\u00a0greenwashing<\/em>, un alt fenomen care apare \u00een acest context este \u0219i\u00a0greenhushing<\/em>\u00a0\u2013 situa\u021bia \u00een care companiile aleg s\u0103 nu raporteze, din teama de a se expune criticilor.<\/p>\n\n\n\n

\u00cen acest context, pentru companiile din Rom\u00e2nia sunt necesare standarde clare privind stabilirea \u0219i m\u0103surarea indicatorilor ESG. Un cadru de raportare clar \u0219i investi\u021bia \u00een stabilirea unor repere concrete aliniate pe sectoare \u0219i industrii poate\u00a0asigura tranzi\u021bia spre raport\u0103ri unitare \u0219i comparabile<\/strong>, care s\u0103 sus\u021bin\u0103 \u00een mod real companiile \u0219i sectorul public \u00een stabilirea unor planuri de ac\u021biune cu impact real. \u00cen egal\u0103 m\u0103sur\u0103, \u00een\u021belegerea \u0219i utilizarea standardelor interna\u021bionale deja existente constituie deja o baz\u0103 comun\u0103 de referin\u021b\u0103 pentru cei care le folosesc \u00een raport\u0103rile proprii.<\/p>\n\n\n\n

Politicile publice, esen\u021biale pentru amplificarea transform\u0103rii ESG<\/strong><\/p>\n\n\n\n

Un proces real de transformare sistemic\u0103, precum cel al transform\u0103rii induse de bune practici ESG, are nevoie de politici publice care s\u0103\u00a0sprijine \u00een\u021belegerea \u0219i integrarea sa \u00een r\u00e2ndul tuturor actorilor din pia\u021b\u0103<\/strong>. \u00cen cazul ESG, aceste ini\u021biative pot pleca de jos \u00een sus, din ac\u021biuni la firul ierbii \u0219i expertiza din mediul privat, educa\u021bional \u0219i ONG. Pentru scalare este nevoie \u00eens\u0103 de integrarea lor la nivel de politici publice, astfel \u00eenc\u00e2t statul s\u0103 promoveze principiile ESG \u0219i educa\u021bia \u00een domeniu, precum \u0219i s\u0103 sus\u021bin\u0103 adoptarea unor standarde clare \u0219i aplicabile, at\u00e2t prin stimulente, c\u00e2t \u0219i prin sanc\u021biuni.<\/p>\n\n\n\n

Masa rotund\u0103 \u201eStabilirea \u0219i m\u0103surarea indicatorilor ESG\u201d, organizat\u0103 pe 16 martie la Bucure\u0219ti, a reprezentat a treia \u00eent\u00e2lnire din seria de evenimente \u201eInvestim \u00een viitor”, ce \u00ee\u0219i propun s\u0103 dezbat\u0103 subiectul sustenabilit\u0103\u021bii, at\u00e2t ca responsabilitate a \u00eentreprinderilor \u0219i a institu\u021biilor publice, c\u00e2t \u0219i a societ\u0103\u021bii.<\/p>\n\n\n\n

Al\u0103turi de reprezentan\u021bi ai BCR, ai Asocia\u021biei ECOTECA \u0219i ai Academiei de Studii Economice din Bucure\u0219ti, la masa rotund\u0103 au contribuit reprezentan\u021bi din\u00a0Ministerul Mediului, Apelor \u0219i P\u0103durilor, Banca European\u0103 pentru Reconstruc\u021bie \u0219i Dezvoltare, Confedera\u021bia Patronal\u0103 Concordia, Asocia\u021bia Rom\u00e2n\u0103 pentru Ambalaje \u0219i Mediu (ARAM), Coali\u021bia pentru Economie Circular\u0103, CSR Nest, Asocia\u021bia Respo DEEE, EfdeN \u0219i Coali\u021bia Rom\u00e2nia Sustenabil\u0103<\/strong>.<\/p>\n\n\n\n

Seria de evenimente BCR \u201cInvestim \u00een viitor\u201d vizeaz\u0103 conturarea unor direc\u021bii de ac\u021biune pentru noi activit\u0103\u021bi, practici de business \u0219i ini\u021biative legislative cu scopul de a aduce schimb\u0103ri reale \u00een societate. Programul vine \u00een continuarea ini\u021biativelor sustenabile prin care BCR integreaz\u0103 principiile ESG \u00een strategia sa de afaceri \u0219i \u00een portofoliul de produse pentru persoane fizice, institu\u021bii sau companii, precum programul de credite ipotecare destinate achizi\u021biei de locuin\u021be verzi Casa mea NaturA, emisiunile de obliga\u021biuni verzi, programul Electric Up pentru IMM-uri sau Creditul pentru Eficien\u021b\u0103 Energetic\u0103 destinat companiilor \u0219i institu\u021biilor publice.<\/p>\n\n\n\n

sursa: https:\/\/www.bcr.ro\/ro\/presa\/informatii-de-presa\/2023\/03\/21\/Stabilirea-si-masurarea-indicatorilor-ESG-masa-rotunda-BCR<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Bucure\u0219ti, 21 martie 2023.\u00a0Raportarea ESG devine tot mai important\u0103 pentru companii \u0219i este un proces care poate genera o revolu\u021bie a sustenabilit\u0103\u021bii egal\u0103 ca profunzime cu revolu\u021bia digital\u0103. Rom\u00e2nia are resursele necesare pentru aceast\u0103 revolu\u021bie, iar sectorul bancar este un motor puternic al transform\u0103rii, prin condi\u021bion\u0103rile climatice care \u00eenso\u021besc finan\u021b\u0103rile oferite. Este \u00eens\u0103 nevoie de\u00a0politici<\/p>","protected":false},"author":1,"featured_media":2436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicate"],"yoast_head":"\nTransformarea ESG a companiilor din Rom\u00e2nia. 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